Client Background
A leading Fintech payments platform in India is recognized as one of the country’s largest digital payment and financial technology ecosystems. It serves millions of users and a wide network of merchants across both metro cities and smaller towns. With a customer base running into hundreds of millions and merchant coverage extending across most regions of India, the platform operates in nearly every major town and village, reaching close to the entire PIN code network.
The platform processes billions of transactions every month, generating a large volume of customer, merchant, and transaction data across online and offline payment channels. This scale of activity creates significant opportunities for analytics-driven insights, stronger merchant engagement, and more effective retention strategies. As a result, data consulting becomes an essential part of strengthening operations and improving decision-making.
Challenges
Despite being a market leader, Client faced critical challenges in deriving unified insights and improving merchant retention.
Data Fragmentation
Data was dispersed across multiple systems including CRM, marketing platforms, and transaction gateways, creating inconsistency and limited access to holistic insights.
Lack of Unified Visibility
Leadership teams lacked a consolidated 360° view of business performance across verticals such as Recharge, Wallet, Insurance, and Bill Pay.
Merchant Retention Tracking
Difficulty in distinguishing active vs inactive merchants and identifying engagement gaps made it hard to improve retention.
Manual Reporting
Manual data collation and static reporting limited timely insights and decision-making efficiency.
Complex KPI Monitoring
Metrics like transaction frequency, merchant activation rate, and wallet usage were hard to track across departments and regions.
Solutions
Wisecor Transformation provided end-to-end Data Analytics Services to help establish an integrated analytical framework for actionable insights and data-driven decisions.
Data Integration Framework
Consolidated fragmented data from multiple internal systems and gateways into a single analytics platform using a scalable data architecture.
Interactive Dashboards
Developed dynamic Power BI dashboards that delivered real-time insights into transaction volume, merchant activity, and customer engagement.
KPI Definition & Visualization
Defined and standardized business KPIs including average transaction value, transactions per merchant, and wallet utilization trends.
Automated Reporting
Replaced manual spreadsheets with automated dashboards that refresh daily, ensuring continuous visibility across teams.
Merchant Segmentation Analytics
Built analytical models to classify merchants by engagement and spend behavior, supporting targeted campaigns and retention programs.
Results / Impact
Through Wisecor’s Data Analytics Services, Client achieved measurable and scalable outcomes:
Technology Stack
(Implemented & Recommended)
Power BI Visualization Layer
Data Governance & Security Framework
Azure SQL Database
Client Testimonial
Wisecor Transformation helps fintech and enterprise similar Companies unlock business potential with advanced Data Analytics.
From integration to visualization, our analytics services deliver clarity, efficiency, and measurable growth through data-driven intelligence.